Former First Lady Michelle Obama has recently teamed up with Steph Curry to release healthier sports drinks for athletes. According to CNBC, the Golden State Warriors star and the former first lady launched Plezi Hydration in the last week of April in collaboration with Plezi Nutrition, one of Obama’s public benefit companies.
Steph Curry’s wife, Ayesha Curry, had a quick Q&A with social media star Issa Okamoto, where she shared the lessons she learned as an entrepreneur as well as being able to learn from the mistakes she had.
She also said during the interview that she liked having a “truly collaborative” partnership and implementing “innovation” in entrepreneurship. Regarding Steph’s partnership with Obama, Ayesha said the partnership aimed to make a “downright delicious” drink for athletes, to which the former first lady was happy about and gave a shoutout to the Currys when she posted the video on her Instagram story.
Plezi: A new and delicious sports drink crafted by Steph Curry and Michelle Obama
The Golden State Warriors star, Steph Curry, now 37 and eyeing the next phase of his career, wanted to create something both effective and enjoyable for athletes of all ages. “We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way,” Curry said. “No nonsense, no shortcuts — because the next generation deserves better.”
Plezi, which means “fun” in Creole, comes in three flavors: Lemon Lime, Tropical Punch, and Orange Mango Twist — Curry’s personal favorite. Designed to balance taste and nutrition, the drink reflects the shared values of both Curry and Obama when it comes to health, youth empowerment, and social impact.
This new venture marks a bold step into the wellness space for Curry and adds to Michelle Obama’s ongoing legacy of health advocacy, especially for children and young athletes. With Plezi Hydration, they’re not just launching a product—they’re building a movement to make clean, effective hydration the new standard.
Whether you’re a rising star or just trying to stay active, Plezi Hydration brings purpose and flavor to the sports drink game — and it’s just getting started.
For more basketball content, click on Hardwood Heroics. Sabel Reyes can be reached through [email protected]. Other websites under the Sports Heroics umbrella are Gridiron Heroics and Wisconsin Heroics.
Sabel has been working as a field reporter for People’s Television Network (PTV), mainly about the Philippine Basketball Association since 2016 and has been elevated to Executive Producer for sports in 2022. Aside from being on top of the Philippine sports scene, she is also a running enthusiast. You can also follow her on X at @SabelReyes2 and Instagram at @msabelreyes.
