Los Angeles Lakers forward LeBron James has been the face of the NBA for as long as we can remember, whether people would agree or not.

During a recent media scrum, the four-time Finals MVP revealed his true feelings about having such recognition, and James didn’t mince his words.
“Why do you wanna be the face of the league when all the people that cover our game and talk about our game on a day-to-day basis sh** on everybody?” James said via ClutchPoints’ Tomer Azarly.

Despite turning 40 years old recently, LeBron James’ voice still carries weight. However, someone will inevitably replace him, and he must bear the immense pressure of carrying the league in the next few years.
Los Angeles Lakers News: LeBron James speaks out on negative media coverage
LeBron James elaborated on the state of sports media coverage via his X (formerly known as Twitter). The Los Angeles Lakers star doubled down on how the toxicity has dragged the game down.

“Exactly made my point but anyways. Happy this convo has started. It ain’t about ‘face of the game” and it ain’t about one person or one show, it’s about the culture of basketball,, the most beautiful game in the world. Our game has never been better. Incredible young stars from all over the world and some older ones 🤣🤣🤣 Steph Curry should be all we are talking about today. Let’s discuss how great OKC and The Cavs have been this season with 2 completely different styles and break down why and how they have. Of course if players don’t perform we need to discuss that too and break that down,” James wrote.
“Even that can be discussed in a way that’s not to bring finality to that players game but to leave room to see how that player responds and let’s watch the journey of that player. This ain’t about me either. At this point i dont really care what’s said about me it’s always something. This is about the impact the negativity is having on our beautiful game and our fans. I know I speak for a lot of players and more importantly, a helluva lot of great fans that truly love and celebrate this sport around the world. #MindtheGame 💭🧠👑” he concluded.