Taylor Rooks celebrated a significant milestone in her career when she announced her role in Amazon’s NBA coverage, a dream she had long aspired to achieve. Joining legends like Dirk Nowitzki and Blake Griffin, Rooks expressed her excitement about contributing to a groundbreaking era in sports media.
Earlier this year, Rooks celebrated a significant career milestone as she joined Amazon Prime Video’s NBA coverage team, alongside basketball legends Griffin and Nowitzki. This new venture marked an exciting chapter in her professional journey, allowing her to transition from her previous roles at Bleacher Report and TNT Sports. Rooks expressed her enthusiasm about collaborating with Griffin, noted for his dynamic personality, and Nowitzki, a revered figure in the sport, known for his insights into the sport and its global evolution.
The inaugural studio coverage was set to originate from a Los Angeles-based studio starting in the 2025–2026 season. Rooks emphasized the innovative direction Amazon aimed to take with their coverage, intending to create a show that was not only entertaining but also engaging for basketball fans. She shared her vision of building a community around the league, focusing on the stories, culture, and players that make the league unique.
Griffin reflected on his excitement regarding the project, drawing parallels between Amazon’s successful NFL coverage and the potential for NBA programming. He highlighted the impressive audience engagement that Amazon had achieved with its Thursday Night Football broadcasts, suggesting that similar strategies could be employed for basketball.
Taylor Rooks Reacts to Major Career Move Related to the NBA
Amazon Prime’s move to get the rights to cover NBA games has been a boon to Rooks and her career. Her reaction to a new show with Blake Griffin and Dirk Nowitzki can be seen in a post shared by Rook on Instagram.
View this post on Instagram
Nowitzki, who had an illustrious 21-season career in the league, welcomed the opportunity to analyze the game he loved. He expressed gratitude for joining the Amazon team and looked forward to contributing his expertise to the coverage, particularly as the league continued to evolve with a growing international presence.
Overall, Rooks, Griffin, and Nowitzki’s collaboration aims to redefine how basketball is going to be covered on streaming platforms, bridging the gap between traditional sports broadcasting and modern viewer preferences. Their collective expertise promised to attract a younger audience, ensuring that the NBA’s stories resonated with fans in new and exciting ways.
For More Great Basketball Content
Follow me on Twitter at @BeatKit22 and follow us @HardwoodHeroics for more great content. To read more of our articles and keep up to date on the latest in college and professional sports, click here!
