Former NBA champion Shaquille O’Neal is thrilled about the recent partnership between the WNBA and Reebok, emphasizing the exciting opportunities it brings for women’s basketball. As a key figure in the collaboration, he believes this deal will significantly enhance the visibility and growth of the league.
The WNBA has announced an exciting multi-year partnership with Reebok, marking a significant step forward for both the league and women’s basketball. This collaboration features prominent players like Chicago Sky’s Angel Reese and Los Angeles Sparks’ Lexie Brown and aims to elevate the visibility of the league while promoting female athletes. Reese, already a standout in the league, expressed her enthusiasm for the partnership, highlighting the importance of supporting women in sports and the positive impact such collaborations can have on young players.
Reese, who has become a face of Reebok, was the first athlete signed by the brand’s revitalized basketball division under the leadership of O’Neal and Allen Iverson. She has played a pivotal role in launching the Reebok by Angel collection and is set to debut her signature shoe in 2026. This collaboration not only showcases her talent but also reinforces Reebok’s commitment to empowering female athletes and expanding its reach in the basketball community.
The partnership aims to create engaging content that resonates with fans and highlights the skills and stories of players. By leveraging the star power of athletes like Reese and Brown, Reebok intends to foster a deeper connection between the league and its supporters. O’Neal emphasized the importance of this collaboration, noting that it represents a concerted effort to support the growth of both the sport and the brand.
Shaquille O’Neal Excited About WNBA’s Reebok Deal Headlined by Angel Reese
O’Neal expressed his excitement as Reese is set to headline Reebok’s deal with the WNBA. His take can be seen in an article written by Cat Ariali for Swish Appeal.
“It’s an exciting time for Reebok, the WNBA, and the game of basketball overall. Reebok has always been committed to supporting the growth of the sport, and now with a strong plan, the right resources, and the welcoming arms of the WNBA, we’re ready to dive in headfirst with everything from product to players and more,” O’Neal said.
League officials echoed these sentiments, recognizing the collaboration as a vital step in enhancing the league’s brand awareness. The partnership is expected to inspire the next generation of female basketball players, showcasing role models who exemplify talent and determination. As Reebok aligns itself with the women’s league, it signals a promising future for women’s sports and their representation in the athletic community.
With this partnership, the WNBA and Reebok are poised to make a significant impact on the landscape of women’s basketball. By promoting female athletes and engaging fans through innovative content, they are not only reinforcing the value of women’s sports but also setting the stage for future growth and success.
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